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Our 3rd Annual Customer Appreciation Event is this Saturday!

Gene Ellison

Hopefully you’ve heard the news, but if not, this Saturday, we are hosting our 3rd Annual Customer Appreciation event. I hope that everyone interested comes out to Jaffarian’s Fishing Extravaganza, where Gene Ellison “The Fishing Machine” will be teach and answer questions in a friendly, highly interactive environment.

As a Professional Bass Angler and recipient of the Professional Anglers Association Lifetime Achievement Award, Gene Ellison remains extremely passionate about teaching, appearing at live demonstrations, teaching classes for children, and has even written a children’s book –Teach Me Fishing. Gene also has a weekly radio show, in which he speaks to amateur anglers about the experiences and insights gained from his years as a tournament angler.

So for all those interested in bass fishing, or have ever thought about fishing, I highly encourage you to come to our event this Saturday. Rain or shine (hoping for the latter!), we will have a cookout and our neighbors from the River Street Bait & Tackle Shop will join in the event, raffling off prizes. Bring your kids as well –the first 75 kids will receive a free fishing rod and activity books will also be available for the kids. Fun for all ages!

Check out the flyer below, and hope to see you tomorrow!

Jaffarian Fishing Extravaganza

Reflections: Celebrating 50 Great Years as a Toyota Dealer

Ask Gary JaffarianToday, Jaffarian Automotive Group is being recognized for being a Toyota dealer for 50 years with regional Toyota management coming to present us an award for this accomplishment. We have proudly sold and serviced Toyotas for generations within the Merrimack Valley, and I’d like to take this opportunity to reaffirm our commitment to serving both the community and our customers.

In light of this event, I thought you might enjoy learning a bit more about the story of Jaffarian Automotive.

Our dealership started off in 1938 as Jaffarian Service, a gas station owned by Fred Jaffarian and wife Alice, and managed by their cousin Charlie. Jaffarian Service soon included tire services to its repertoire, always careful to maintain an unwavering level of dedication to quality. The goal of Jaffarian Service has always been to offer customers the best possible service, and when Fred’s son Richard took over the business, he decided that the best way to serve his customers was by selling the best vehicle possible.

Richard Jaffarian saw his first Toyota in 1962, and immediately sensed that his customers would love this vehicle. Disregarding any negative views of Japanese products following World War II, my father was impressed with the quality of the Toyota vehicle and predicted it would be a number one brand in America. He took a risk and staked the reputation of his business on that belief (watch video here “Jaffarian Volvo-Toyota-A Bit of History”). Richard had an excellent business sense and the courage to think independently, and his confidence in the brand was epitomized in 2008, when Toyota became the world’s largest automaker, leading not only sales, but customer satisfaction as well.

I wish my Dad was still with us to enjoy this moment later today, but I am proud to have my brother, Mark, and my son, Gavin, with me to celebrate this milestone as a family-owned business that was started just down the street by my grandparents. I’d like to give many thanks to all employees, current and past, who have helped us in so many ways achieve the American Dream and to the greater Haverhill community and to those throughout the Merrimack Valley, thank you for your support and loyalty!

Winner of Facebook to Fenway Will Be On Way to Saturday’s Game at Fenway!

Jaffarian fan, Deborah M. will be on her way from Facebook to Fenway!

Congratulations to Deborah M. for being our lucky “Facebook to Fenway” winner! She will be receiving two free tickets to this Saturday’s May 7th Red Sox game against the Minnesota Twins. We hope Deborah has a great time!

We like to reward our Facebook fans so be on the lookout for more deals and promotions from Jaffarian!

Categories: Events

Haverhill Goes Green Again!

We’re looking forward to attending Haverhill Brightside’s “Haverhill Goes Green” event April 17th at Northern Essex Community College! Admission is free to the public and will feature live music, student projects and vendors from local businesses. You’ll find Jaffarian at the car show sharing all there is to know about the Toyota Prius Hybrid!

Haverhil Goes Green April 17

From Facebook to Fenway Continues

Love the Red Sox (rhetorical question because who doesn’t)? So do we! And we want to send two lucky people to the May 7th game at Fenway against the Minnesota Twins. Entry is simple: become a fan of Jaffarian Automotive at and consider yourself entered! Entry will be closed on April 30, 2011.

Categories: Events, Sales & Specials

Fitness For A Cure: This Saturday! (3/26)

Fitness For A CureJaffarian is proud to be the valet sponsor of the Fitness for a Cure event raising money for St. Jude Children’s Research Hospital. Helping kids is a core fabric of Jaffarian –especially local kids. Learn more! Go to the day event on March 26, 2011 at the Lowell Memorial Auditorium at 1pm.

Finals Fun at Ski Bradford

Congratulations to all of the winners at this past weekend’s Freestyle Jam Finals! We had a blast at the series held at Ski Bradford the last month and a half.
Freestyle Jam at Ski Bradford Winners

President Gary Jaffarian handed out trophies to the winners

As a 4th generation family business in the Merrimack Valley, Jaffarian is committed to supporting the local community and especially programs for kids. We hope you enjoyed the Ski Bradford Freestyle Jam series! In addition to our commitment to the community, we are also committed to delivering excellent customer experience for all your automotive needs. From new vehicles to pre-owned, service on all makes and models and a renown auto body shop, we offer full service and complete commitment to providing excellent quality. Come to Jaffarian where you are guaranteed to have a friend in the car business!
We look forward to supporting many more community events and having the opportunity to serve you.
For the entire 2011 Freestyle Jam photo album, click here.
Categories: Events
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