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I’ve seen ads about Jaffarian “protecting your wallet.” How do you do that?

ProtectWallet Grpahic (002)Gary Jaffarian explains how protecting your wallet is part of the Jaffarian way in serving our customers. He outlines the many ways in which Jaffarian can save you money.

First let me explain that Jaffarian Volvo Toyota is all about building relationships. Throughout our 75+ year history of four generations in the automotive business, we see families come back and trade in a vehicle, some telling us their parents or grandparents bought from Jaffarian. We care about our customers and we build the relationship, in part, by protecting your wallet. We do that in many ways including the following:

1. Dare to Compare—We do the homework for you and post in our service area and on our website the comparison of prices for common service appointments at various competitors and the value you get by servicing at Jaffarian. This information is updated Buying Car-signingmonthly to help our customers make an informed decision regarding the value delivered for the same service whether it be an alignment or an oil change. We Dare to Compare and are happy to do this homework for our customers.

2. Video during service appointments—Unfortunately, but understandably, many consumers wonder if they really need a new cabin filter and are concerned about being misled to spend more money than they really need to when servicing their vehicle. To address that concern, we show our service customers via a Quik Video–as seeing is believing! Our certified technicians introduce themselves via video, walk around your vehicle and point out the condition of your vehicle. The video is sent to you via text or email so you can literally see if your cabin filter is worn or if the tire treads are low and you need new tires.
Our technicians and your service advisor will tell you what needs to be done and what can wait until your next appointment or when you reach a certain number of miles. There is no pressure to do anything that is not needed for the safe operation of your vehicle. It is peace of mind and protecting your wallet.

3. Savings and Specials—We offer our loyal customers timely savings on our website with coupons and specials emailed each month to help save you money. Be sure we have your correct email as we rely on email to share monthly specials (and customer events).

4. Hawkeye Technology—this state-of-the art equipment gives you a high-tech Hawkeye alignmentassessment of your vehicle’s need for an alignment. Most of us think we only need an alignment when we are holding the steering wheel differently to drive straight. We have invested in state-of-the-art technology to check your alignment and show you the report to show you if your alignment is fine or needs to be fixed for your safety and proper wear of your tires.

5. Service Reminders—By reminding you when your vehicle needs service, we can make minor repairs before they become larger, more expensive issues. With regular maintenance, you save money over the lifetime of your vehicle and your vehicle will last longer.

6. We don’t “upsell”—Once we understand your needs and your budget, we help you Man withWalletbuy or lease the right vehicle. You know your finances and you know what you need in a vehicle. We don’t want you to leave with doubt or regret. You have a friend in the car business!

7. Committed to educating for informed decision making—in the showroom , on our website and through this weekly blog. We know our customers do a lot of research online even before they walk in the door and we are committed to sharing information and tips to help you make an informed decision that will protect your wallet. We want you to get the most out of your vehicle and that is why we offer “How Do I_____?” hoursHow do I logo to learn how to use all the technology that is in new Toyotas and Volvos so you maximize all they have to offer! We respect your time and your intelligence which is why we continue to invest in ways to improve the service and vehicle buying experience so you are in the driver’s seat and we are here to assist.

No one wants to spend their hard-earned money unnecessarily. We are committed to helping you make informed decisions about buying, leasing and servicing your vehicle. We continue to evaluate and invest in technology from video to simple white boards listing our prices to protect your wallet.

Happy summer!

Ask Gary Jaffarian

 

 

 

Gary Jaffarian

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