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What are Volvo and Toyota doing to take vehicle safety to the next level?

Gary Jaffarian explains what both vehicle manufacturers are doing to take the global lead in vehicle safety.

Jaffarian Volvo Toyota is proud to represent two vehicle manufacturers that have a history of safety feature development and have taken the lead globally on creating the safest vehicles. While other manufacturers focus on image, Toyota and especially, Volvo, focus on technology and safety features.

Volvo created a program, “Vision 2020” described by its president as follows: “Our vision is that by 2020 no one should be killed or seriously injured in a new Volvo car. Protecting and caring for people is at the heart of Volvo Cars’ philosophy and Vision 2020 is our commitment to saving lives.”

Volvo technology researchSafety is in their DNA, and Volvo leaders are outraged that 1.3 million people die in the world every year from traffic accidents. The company was founded in 1927 because they believed that nobody else could make vehicles strong enough or safe enough for Swedish roads. Along the way as they expanded world-wide, Volvo came up with several safety innovations, some of which have changed the world.

Volvo has built its brand on safety and it remains core to the company’s philosophy. According to an objective source, Unbound Edition, “Volvo has partnered with the Swedish government and European Union on “AstaZero,” a world-leading test track for autonomous vehicles that mimics real-world situations ranging from dense fog to darting deer. They will crash 100 vehicles and computer-simulate 30,000 crashes before releasing a new model. (If you’re worried about the risks of top heavy SUVs and flipping over, watch this video and buy an XC90). And they have a radically different take on the future of autonomous driving: in the foreseeable future it will be a pure safety feature, not intended to relinquish control for relaxation or multitasking.”

The Volvo “IntelliSafe” technology includes:
• Soft landing—Volvos protect those outside as well as inside the vehicle. The Pedestrian Airbag – a Volvo-first technology – automatically inflates on impact to cover the windshield and lessen any injuries.

• Protection in any situation—Volvo’s latest world-first safety belt technology protects you should your car leave the road – a common and dangerous accident. To keep you firmly strapped in, the system’s electrically retractable safety belts tighten. To prevent your spine being compressed in a rough landing, a unique seat structure absorbs vertical loads.

• The three-point safety belt—Volvo gave the world the three-point safety belt in 1959 – it’s saved countless lives and has been voted one of mankind’s most important inventions. Volvo offers safety belts that automatically tighten within a few thousandths of a second after a collision.

• Safer travel for children—To provide better protection for children, Volvo developed the world’s first rear-facing child seat, and in 1990 Volvo added an important safety innovation – the integrated booster cushion. They are researching and planning to add rear facing infant seats as part of their safety equipment.

• City Safety – standard on all Volvo models – City Safety technology detects other vehicles, cyclists, pedestrians and, in some cases, even large animals on the road ahead. It warns the driver of hazards and will brake the car if necessary to avoid or mitigate a collision.

• Intersection braking technology—Volvo developed the world-first intersection braking technology making one of the most common – and damaging – types of collision less likely to happen. If you are about to turn into the path of an oncoming car, it detects if a collision is imminent, braking for you to reduce the severity of an impact, or avoid it altogether.

• Volvo’s latest safety innovation—researching IntelliSafe AutoPilot vehicles. Today, autopilotautonomousdriving3exf2Volvo uses some of its innovative technology to develop semi-autonomous cars that someday will make your journey easier and safer, while leaving you fully in control. The all-new XC90’s Pilot Assist function, for example, can accelerate, brake and steer for you, keeping you a set distance from the car in front of you and keeping the vehicle in the proper lane, at speeds up to 50 mph.

While Volvo has consistently been a leader in applying technology for improved vehicle safety, Toyota has invested in its Toyota’s Safety Sense technology has developed vehicles with some of the same or similar technology to Volvo’s innovations:
• Active High Beam Control—This allows you to drive with high beam on all the time, without blinding others. It detects road users ahead of you and automatically shades the part of the high beam that would dazzle them. You get optimal light and safety is improved for everyone.

• Lane Departure Alert—Not only signals when you are weaving into another lane, but it automatically adjusts your steering. This is a lifesaver for people driving drowsy or under the influence of drugs, alcohol or medications as well as for others on the road.

Pre-Collision systems uses an in-vehicle camera and laser to help detect the vehicle in front of yours. When it determines that the possibility of a frontal collision is high, it prompts the driver to take evasive action and brake, by using an audio and visual alert. If the driver notices the hazard and brakes, the system may provide additional braking force using Brake Assist. If the driver does not brake in a set time and the system determines that the possibility of a frontal collision is extremely high, the system may automatically apply the brakes, reducing speed to help the driver reduce the impact and in certain cases avoid the collision.

Both companies use front and rear cameras to detect hazards and signals when braking is needed; and hands free talking and sending basic text messages while driving. It is truly amazing how the vehicles we represent significantly contribute to driver safety with the latest in vehicle technology with computerized systems. As one customer said after purchasing a new Toyota with the latest technology, “I feel like my car thinks for me. It really helps me feel safer on the highway.”

Jaffarian Volvo Toyota is committed to making our community safer by selling and servicing the safest vehicles on the road today. Preventive maintenance is also part of your vehicle’s safety check. If you are looking for a new vehicle with advanced safety features, please contact us as we would be happy to demonstrate how Volvo and Toyota are working hard to keep us safe on the roads.

Be safe on the roads!

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Gary Jaffarian

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