Home > Ask Gary > How do you think your dealership differs from the typical vehicle-buying experience? I dread buying a new car!

How do you think your dealership differs from the typical vehicle-buying experience? I dread buying a new car!

check us outWe are different from other dealers in so many ways. Most important to our customers and to folks looking to buy or lease a new or pre-owned vehicle is that we are upfront and open. We want our customers to make an informed decision and one that is best for them. We offer value – value in offering high-quality vehicles at a fair price combined with exceptional customer service and a commitment to earning your business. We realize our customers have many choices of where to buy, lease and maintain their vehicle. Ultimately, it comes down to our people and delivering on our message of: Demand the best. Get the best.

How we treat our customers is ultimately what sets us apart. It is our customer ratings that earned us Volvo Massachusetts Dealer of the Year for two years in a row. It is also our customer ratings that earn us a 4.9 overall rating on Dealerrater.com. (24-Month Rating based on 465 reviews and 846 lifetime reviews)

Current Overall Rating: 4.9 (out of 5)

We consistently train our sales people on two primary things: vehicle knowledge and on being a trusted advisor and consultant to the customer. To earn a customer’s trust we emphasize the importance of listening and then serving their needs without any pressure.

There are no gimmicks here, no false advertising, and we recognize more women are buying vehicles on their own, and even in the case of couples, nearly 75% of the time it is the woman who makes the decision. We treat both men and women seriously and with equal respect. In fact, we are Women-Drivers Certified.women drivers

We recognize that consumers can conduct their research online and are more informed and sophisticated when they come to the dealership. Therefore, we hire more sophisticated, well-trained salespeople to best meet their needs. While it is great there is so much information available on the web, the abundance of information can be overwhelming and confusing. It is important that our team can help clarify what a consumer has read or understood as they researched vehicles online.

When you enter the dealership, we take the time to get to know you and understand your needs, have you fill out a guest survey to get to know your preferences, needs and budget, and then help you make a decision based on your own criteria. In fact, there are times when rather than trying to upsell like other dealers, our sales team may help someone decide that based on their budget and needs, the Corolla may be a better fit than the Camry. In that manner, we strive to avoid any buyer’s remorse, and keep our customers happy and our ratings high!

Unlike most dealerships, we also provide your final numbers in writing in our sales quote folder so if you need more time to think about your decision, you have everything you need in writing and explained by a member of our team. Unfortunately, many dealers may verbally tell you a number but they will not put that number in writing and commit to that being the final deal. We don’t play that game. We want customers for life, customers who refer friends and family members. So we’re not just trying to sell you a vehicle once. It’s all about building the relationship by listening, understanding and serving your needs now and over many years.

Our sales team members are advisors and consultants that help you determine the best fit for you based on your family size, miles driven, and other facts, and balance that with needs, wants and your budget. If we don’t get to know you first, then we wouldn’t be doing our job. Good salespeople need to be good listeners—not just talking about features and benefits of the vehicles. We pay attention to our customers, so that we don’t steer you in the wrong direction.

Fast-talking salespeople are the biggest problem in our industry and I’m happy to say, that I receive so many letters and emails from recent customers who say they dreaded the car-buying experience until they came into Jaffarian Volvo Toyota Scion. (I’m happy to say that our service advisors also practice the same steps in getting to know the customers and their vehicles and really listening to their needs.)

If you come to our showroom and you need to access to me for any reason, just pick up the red phone and it rings directly to my phone. We recently held a celebration to thank our sales team for their great effort and results— for listening and getting our customers into the best vehicle for their needs and budget – and for raising the bar and being the reason we earned a near-perfect score on Dealerrater.com based on customer reviews! Check us out! We expect you to and want you to do your homework on vehicles and on dealerships. We are confident that we should be one of the dealerships you visit when looking for your next vehicle.

Enjoy the beautiful summer weather and drive safely!

Ask Gary Jaffarian

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