What does it mean to be independent?
This week is our Independence Day. A day often celebrated with family, friends and fireworks. Our independence is a gift. A gift that our forefather’s fought hard for and a gift that we often take for granted. As you get ready to celebrate our country’s Independence Day, take a moment to think about how special that gift is to you, your family and to our country.
As many of you know, my family came to America from Armenia. Like many Americans, my grandparents came here to seek a better life. Like so many other immigrant groups, the Italians, the Irish, the Polish, the Jews and so many others, they left behind the little that they had in order to survive, take a risk, take a chance and work hard to make a better life here in the land of opportunity.
As a Jaffarian, I have the work ethic that my grandparents had as they started a service station on River Street so many years ago. As we prepare to celebrate Independence Day later this week, I can’t help but think of their trials and tribulations and their hard work to start a business and make ends meet. I am proud of what we have accomplished in Haverhill and in the Merrimack Valley as a result of their guts and determination as they following the American Dream.
Jaffarian Volvo Toyota Scion is an independent dealership. I am proud of that independence while acknowledging the challenges that is presents to us that other large, corporate-run dealerships do not face. Like so many other industries before us – the local hardware store and the local bookstore, our country has lost many independent businesses. We like our independence – I honestly think it is in our blood – and we work hard to earn your trust and your ongoing business by leveraging our independence as part of our value offering to you.
Specifically, our independence offers you a choice. We purposefully are going to market with a message of “Check Us Out” that you see on billboards and in our TV advertising as we want you to do your homework when you are evaluating purchasing or leasing a vehicle. We want you to do your homework when it comes to understanding the difference between having your oil change done at a national chain vs. at Jaffarian. (Specifically we shop our competitors and update our website comparing what you get from these national chains for your money and what we provide.)
We want you to not come to us because we are family-owned and independent, but because we offer you quality vehicles at competitive prices combined with honest, professional, trained professionals who are committed to doing the right thing for you. We write these blogs to help inform you and help keep you safe and protect your wallet. We speak at auto schools to help young drivers know the importance of driving safely and knowing how to do basic things such as checking your oil and putting air in your tire. We want you to buy or lease the right vehicle for your needs and your budget. We want to do what is right for you.
We do not expect you to come to Jaffarian Volvo Toyota Scion simply because we are independent. We believe in the power of competition and like my grandparents and my parents, we will continue to work hard to offer you a highly competitive choice combined with the value of exceptional customer service and the commitment to do the right thing to earn your business.
This Independence Day, celebrate all that is great about our country and the opportunities it has presented us to establish businesses and to serve each other. We live in a great country. Let freedom ring!
Be safe on the roads this 4th of July – unfortunately, it is one of the most dangerous days of the year on the road.
Happy 4th of July! Celebrate our Independence Day!