What’s in a name? Honoring our Fathers this weekend
As a father, I am proud of the Jaffarian name and hope I’ve instilled that pride in my two grown children. My grandparents founded what is now Jaffarian Volvo Toyota in 1952 and today, my brother, Mark and I are third generation and my son is fourth generation in the business. What our parents instill in us is so important. Our fathers are important role models.
My parents and grandparents taught me about family—loyalty to not only those with the Jaffarian name, but those in our extended family— our employees, our customers and our community. We were taught that giving back to the community is important, and we’ve honored their name and traditions with consistently giving back to the community through Game On, Toys for Tots, the Boys and Girls Clubs and other organizations serving our community.
They taught us that our name is synonymous with quality and being fair to our customers and that is why I make myself personally available to people through the “red phone” in the dealership. As a father, you want your kids to be happy. As the owner of a business named for my family, I want my customers to be happy. I’ve made myself available to answer questions and help our customers and community become informed consumers. We are here to be a resource to our community—be it answering a question about your vehicle, how to save money or evaluating a vehicle before you buy it from a private owner. That’s why I take the time to speak at driver education programs and spend time with young people whenever I can.
If you’ve been thinking about buying or leasing a new or pre-owned vehicle, this is the week to do it and you’ll be able to surprise the Dad in your life with a new family-size gas grill and $100 Butcher Boy gift certificate through our Father’s Day gift promotion. We’re helping you to honor your Dad and the role he plays in the family.
This is the weekend to reflect on your Dad and if you are a father, how you see yourself in the role: How has your Dad helped to shape your life? What would you do the same way to honor him (or his memory); and what would you do differently for your children? If you’re a Dad, think about the values you instill in your children and how you spend your family time. What will be your legacy?
I hope everyone will have a happy and safe Father’s Day this weekend!