Reflections: Celebrating 50 Great Years as a Toyota Dealer
Today, Jaffarian Automotive Group is being recognized for being a Toyota dealer for 50 years with regional Toyota management coming to present us an award for this accomplishment. We have proudly sold and serviced Toyotas for generations within the Merrimack Valley, and I’d like to take this opportunity to reaffirm our commitment to serving both the community and our customers.
In light of this event, I thought you might enjoy learning a bit more about the story of Jaffarian Automotive.
Our dealership started off in 1938 as Jaffarian Service, a gas station owned by Fred Jaffarian and wife Alice, and managed by their cousin Charlie. Jaffarian Service soon included tire services to its repertoire, always careful to maintain an unwavering level of dedication to quality. The goal of Jaffarian Service has always been to offer customers the best possible service, and when Fred’s son Richard took over the business, he decided that the best way to serve his customers was by selling the best vehicle possible.
Richard Jaffarian saw his first Toyota in 1962, and immediately sensed that his customers would love this vehicle. Disregarding any negative views of Japanese products following World War II, my father was impressed with the quality of the Toyota vehicle and predicted it would be a number one brand in America. He took a risk and staked the reputation of his business on that belief (watch video here “Jaffarian Volvo-Toyota-A Bit of History”). Richard had an excellent business sense and the courage to think independently, and his confidence in the brand was epitomized in 2008, when Toyota became the world’s largest automaker, leading not only sales, but customer satisfaction as well.
I wish my Dad was still with us to enjoy this moment later today, but I am proud to have my brother, Mark, and my son, Gavin, with me to celebrate this milestone as a family-owned business that was started just down the street by my grandparents. I’d like to give many thanks to all employees, current and past, who have helped us in so many ways achieve the American Dream and to the greater Haverhill community and to those throughout the Merrimack Valley, thank you for your support and loyalty!