Why Buy A Car on President’s Day Weekend?
I get asked this question a lot this time of year. So, why should you buy a car this President’s Day Weekend (aka Washington’s Birthday weekend)?
First, a little history. The first President’s Day Weekend sale happened almost a hundred years ago, when a Boston car dealer had an ‘open house’ on Washington’s Birthday to boost sales at his dealership on Commonwealth Avenue.
Over the years, all the retail stores have joined the President’s Day party featuring with their own promotions. The third weekend in February remains the best time of the year to buy a car for the following reasons:
1. New models: the new models are in the showroom. Manufacturers and dealers are always willing to support their first sales push of the New Year featuring the latest models.
2. Aggressive offers and programs. Both Volvo and Toyota are promoting cash back and financing offers to support this big holiday weekend! Volvo is promoting its Conquest Cash promotion offering an additional $1000 in addition to great offers on the 2012 Volvo S60 T5 and 2012 Volvo XC60. Toyota is all over the airwaves featuring its CASH CASH CASH promotion offering cash incentives, 0% financing and great lease offerings including $169 per month for the 2012 Toyota Camry and great offers at our own dealership on the 2012 Highlander.
It is a great weekend to buy so stop in and see us over the holiday weekend and let us help you find the vehicle that’s right for you at a price you can afford.
Be careful not to gloat with your family and friends when you secure a great deal this holiday weekend and they opted to wait!