Home > Ask Gary, Jaffarian Toyota > ASK GARY: Is there a shortage of new Toyotas?

ASK GARY: Is there a shortage of new Toyotas?

ASK GARYFollowing the March 11 earthquake and tsunami in Japan, everyone’s first concern was for the safety and welfare of the Japanese people. They continue to remain in our thoughts as Japan works hard to take care of its citizens after this horrific natural disaster.

A secondary concern that has been widely publicized is the impact to businesses whose plants and employees were directly affected by the disaster.  This includes Toyota—the best selling automaker in the world.

Contrary to speculation, the good news is that if you are in the market for a Toyota in New England, now is a good time to buy—and at a good price.  Beginning June 1, Toyota is offering strong incentives, including reduced lease rates and financing.

Also, with the popularity of Toyota models, New England dealers have a very healthy inventory on hand of all models—including the best-selling Camry, the eco-friendly Prius and the fuel-efficient Yaris.  Many vehicles were already in the pipeline when the disaster struck, and have been arriving to keep new Toyota vehicle inventory at good levels.  Right now your chances are very good of finding exactly what you are looking for in terms of model and color.

The reality is, though, that the disruption to production will probably catch up with us in New England in late June or early July.  This will mean that as we head into summer, you may see some diminished inventory, and for example, might need to be more flexible about the color or Toyota model.  Also, according to the law of supply and demand, you’re likely to purchase your vehicle at a lower price now while inventory is still good, rather than when supplies are leaner. 

What does this mean for you? Don’t delay if you’re planning to purchase a Toyota.  By taking advantage of the Toyota inventory that’s available now, you can still get the vehicle you want, and at a reduced price with Toyota incentives.

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